Sunday, February 23, 2014



Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way. As a Publicity Director for two publishers Babs brings knowledge to the book.

Public Relations teaches you why you need a publicist and how to find the right one for you. To understand what you need she covers:

How publicity can help sell books
What you need to know about publicity
Writing Pitches
Media Kits
Press Releases
Where to find a PR agent
What to send to your PR agent


So, you've written a book. Congratulations! That's no small thing. Lots of people talk about writing a book. Some even start, but you finished! Now what? That's right. I asked you about your next step.  I don't want to be a downer, but writing the book was the easy part. Not to worry. Babs has some helpful tips, hints, and answers for those sort of questions.

This is a short, easy to read manual of what to do after you type The End. PR and marketing are essential to getting your book to sell. She provides information helpful to authors of every genre and skill level. With a few time saving tricks, you can get ready to blog tour, book sign, and promote yourself and your book. Remember, the book is the product. You're the brand! And Babs helps you market both!

I liked the short format with layman's terms. It's clear Babs is a veteran in the publishing world, but she doesn't overwhelm the reader with heavy, inside jargon. The information is sound marketing advice and provided with examples, making it perfect for the novice author on a budget. This as must have addition to any author's digital reference shelf. I'm giving Babs 4.5 stars for this insider gem!

About the Author:

Babs Hightower has been helping authors since 2000. She owns a book review blog Babs Book Bistro which got her started in PR and helping authors promote themselves. In 2012 she started working for Entangled Publishing and worked her way up to Publicity Director of the Scandalous Imprint. She is also the publicist for World Castle Publishing. She is also known as Morgan Kincaid writer of Historical Romance.
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